Edmund Ser
Born: Ser Chen Huah, 11 November 1955, Kuala Lumpur
Education: Canterbury College Of Art, England, Medway College Of Design Rochester, England
Occupation: Fashion Designer, Businessman
Spouse: Chong Lee Kion
Children: Audrey Ser (born 1991)
Cassandra Ser (born 1992)
Nataly Ser (born 1998)
Ashley Ser (born 1998)
Edmund Ser is a locally-based designer best known for his Edmund Ser,
Spade, and SER fashion labels. Trained in London, he started out as a
tailor in 1980 at the legendary West Point Fashion House in Pertama
Complex before he opened his first Edmundser shop in Merlin Hotel (now
The Concorde) in 1990 specializing in made-to-measure women’s office
wear. Ser has been a guest judge on Project Runway Malaysia, the
Malaysia Young Designers’ competition and the Miss Malaysia Pageant.
