Creatively headed by Sandra Choi and Simon Holloway, Jimmy Choo is one of the world's most adored luxury accessory labels. The brand was launched in London in 1996 by Malaysian-born Choo and the then British Vogue Accessories Editor, Tamara Mellon, and the duo's high-octane collections were an instant hit with what has proved an extremely loyal, star-studded clientele. Today, Jimmy Choo continues to delight its devotees with daringly high heels and statement-making carryalls.